For independent spas & med spas
Turn attention into booked appointments.
SpaPixel publishes practical marketing guidance, free calculators, and transparent benchmarks for spa owners and managers. Every piece is something you can use in your business this week.
Booked Solid
A weekly email with one benchmark, one teardown, and one experiment to run. Free, and you can unsubscribe any time.
Marketing written for spa operators
Most marketing advice is written for every kind of business. Ours is about spa and med spa operations: what it costs to get a client, how many of them book, and how many come back.
Acquisition
Local search, map listings, reviews, paid search, social creative, and referral programs, all measured by the bookings they produce.
Conversion & retention
Booking funnels, phone handling, no-show reduction, packages, memberships, and win-back campaigns that follow consent rules.
Technology & vendors
Comparisons of booking, CRM, POS, reputation, and call-tracking tools, with a published method and no paid rankings.
Benchmarks
Cost per lead, booking rate, show rate, rebooking, and membership churn, with the sample size and limits stated every time.
Templates & tools
Calculators, checklists, and audit worksheets. You put in your own numbers and get answers you can act on.
Teardowns
Constructive reviews of real spa websites and offers, done only with the owner's permission, with compliant alternatives.
Free tools you can use today
Check the math before you run your next promotion or set your marketing budget. Nothing to sign up for, and your numbers stay in your browser.
Promotion profitability calculator
Before you discount a facial or a package, see whether it makes money once you count service costs, discounts given to clients who would have booked anyway, and rebooking.
Open the calculatorMarketing budget calculator
Start from how many new clients you want and work back through booking rate, show rate, and cost per lead to the monthly budget it takes.
Open the calculatorFounding cohort
Help build honest spa benchmarks
We're recruiting independent spas and med spas to share a short set of anonymized metrics. In return, contributors see how they compare with similar businesses. Results are only published in aggregate, groups that are too small to protect anonymity are left out, and we never collect patient or client-level data.
How the benchmarks workJoin the founding cohort
What we promise
You should be able to trust a publication before you act on its advice. These are the standards we hold ourselves to.
Read our editorial standards- We report bookings and revenue, not vanity metrics.
- Day-spa guidance is kept separate from regulated medical services.
- We never recommend fake urgency, fabricated reviews, or prohibited claims.
- Every benchmark states its sample size and assumptions.
- Vendors can't pay for a ranking, and any compensation is disclosed.